Clever Ways Video Can Help Promote Your Business

There is no doubt that video is becoming increasingly popular online. As such, it is one of the most powerful tools a business can use to promote itself. It can be used to create engaging and informative content that will help attract new customers. But according to studies, last 2021, 80% of internet traffic came from video content. Now your challenge – how can you make sure your business stands out and grabs attention in this crowded space?

In this blog post, we will discuss how you can use video for promotion purposes. Keep reading!

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What are the different video types to promote your business?

Brand Videos

Brand videos can be used to introduce your company and its employees, explain what your company does, and showcase your company’s values. Brand videos can also be used to promote special offers or new products. By creating a brand video, you can give potential customers a better understanding of who you are and what you do.

How-To Videos

These are helpful instructional videos that show your customers how to do something related to your business like installing a product or fixing an issue they’re having with it. You can also use them as training manuals if new employees join your company.

Behind the Scenes Videos

These give your customers a glimpse into what it’s like to work at your company or how your products are made. They can be fun and interesting to watch but its main goal is to foster trust between the business and potential customers.

Product Videos

Showcase your products in action by demonstrating their features and how they work. They can also be used to show how the products are used or assembled. This is an excellent medium to persuade people who are on the fence about buying something to go ahead and make the purchase.

Customer Testimonial Videos

These videos feature real customers talking about their experiences using your products or services. Hearing positive reviews from happy customers is always reassuring for potential buyers.

Event Coverage Videos

If you’re hosting an event or attending one as a vendor, film some of the highlights and share them on social media. This will improve the buzz generated around an upcoming event or recap a past one that was a success.

Tips in creating compelling videos:

Keep your videos short and to the point. The average viewer has a shorter attention span than ever before, so you don’t want to bore them with too much information at once.

Create videos that are visually appealing. This means using an interesting setting, good lighting, and adding creative effects if needed. There are several video editing software available in the market that can help in producing visually appealing videos.

Include subtitles or closed captions so that even if someone isn’t able to hear what’s going on in your video, they’ll be able to read and understand what your content is trying to convey.

Include a strong call to action. At the end of your video, tell your viewers what you want them to do next (e.g. visit your website, subscribe to your channel, etc.).

Don’t forget to share your videos on social media and other online platforms where they can get the most exposure. The more people who see them, the more likely you are to convert leads into customers.

Where to post your video for maximum exposure?


Instagram is one of the best platforms for sharing videos because it’s easy to browse through content there without having any distraction from ads, notifications, etc. If you want to get your video seen by millions of people in just seconds, then this is where you should go!

And don’t forget about IGTV – which allows users to upload longer-form content up to 60 minutes long (and even create their channel!). You can also use the Stories feature too as they’re short-lived but effective methods of generating traffic when needed most!


Twitter is great for sharing short videos (under two minutes) that quickly get across a message or capture a moment. This makes it perfect for promoting events, new products, and customer testimonials.

The nice thing about this site is that it’s very easy to retweet someone else’s tweet. This means that if other people liked your video enough, you can get it out there quickly and easily.


Facebook is the king of social media when it comes to video. Not only can you share long-form videos on there, but they also have the ability to autoplay without sound which is perfect for people who are scrolling through their feed. You can also target specific demographics with your ads to ensure that the right people see them.

Facebook pages are not only good places to share videos but also interact with followers by posting status updates or engaging them through comments on posts. If you have an upcoming event coming up soon such as a webinar or conference call then consider inviting attendees via one of these channels instead they’re far


YouTube has over 300 million users and is the second biggest social media platform in terms of usage. It’s also one of the best places to upload videos that are longer than 15 seconds. You can upload content directly from your phone or computer without having an account on the site itself! Just make sure it’s under 15 minutes long (the maximum length allowed). This way they’ll get more exposure since only videos with less than that are shown in related searches or recommended lists.


LinkedIn is a good platform for BtoB businesses as it allows you to share long-form videos that explain how your products and services can benefit potential customers. Although it isn’t as commonly used for video promotion as some of the other platforms mentioned here, that doesn’t mean it’s not effective.


There are so many ways you can leverage video to promote your business – it’s an extremely versatile marketing tool. By filming short event coverage clips, customer testimonials, product demonstrations or just sharing funny/interesting company culture videos on social media, you can reach a large audience very quickly and generate more leads and conversions. If you’re not currently using it for your business, now is the time to start!

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