Why Google Reviews Matter (A Step-by-Step Guide)

Are you a local business trying to gain more clients through Google and boost your online reputation? Adding Google reviews to your Google Business (formerly Google My Business) profile is a great way to kill two birds with one stone.

Many businesses underestimate the value of Google reviews in their online performance.

According to a recent Moz study, firms with a good ranking on Google review are five times more likely to be seen as trustworthy by customers.

These figures demonstrate the importance of Google reviews in local company promotion.

In this post, we’ll go over why Google reviews are so crucial, and why you should take the effort to ensure your Google Business profile has enough good online review to help you rank. Let us begin!

What exactly is a Google Business profile?

Let’s start from the beginning and define what a Google Business profile is.

A Google Business profile is your company’s online home. This is where you display important company information such as your opening hours, holidays, foundation date, local news, and customer reviews.

What and where can I find reviews on my Google Business profile?

Customer feedback on your products, business, or services may be seen on your Google Business profile. Each client can only leave one Google review.

Your reviews may be found everywhere your profile appears, including Google Maps and the map pack. Individual reviews, on the other hand, appear on the knowledge panel only if you have at least five. As a result, set it as your absolute minimum.

What are the advantages and disadvantages of Google reviews?

Google reviews are sometimes overlooked by businesses, yet they have a significant influence not just on ranking higher in Google, but also on how customers perceive your company. You may have the finest product, services, or website, but if your rivals have a lot of positive feedback (and you don’t), you may be losing clients to them.

  1. Customers check for reviews (particularly on Google).

BrightLocal also discovered that, of all the main platforms with evaluations, Google was the most frequently visited by potential clients. So, if you’re not sure which website to prioritise for your review, start with Google.

Google review do’s and don’ts

Although Google reviews should be as natural as possible, there are a few things to consider when reaching out and managing your online reviews.

Obtaining all five stars is not the aim and may raise suspicions.

Customers may be sceptical if you have all 5-star ratings since it does not appear natural. Google also tries its best to quality check reviews in the same way that a potential client would, so all 5 stars might be dubious to Google if additional indications point to something out of the ordinary.

Don’t be concerned if you receive a poor Google review. This is typical, and prospective consumers understand and anticipate it. Try to counteract this by reaching out to satisfied consumers to increase the overall number of reviews above four. A total star score of 4.5 is the sweet spot that provides confidence and trust.