E-Commerce Website Redesign: Ultimate SEO Checklist

The ultimate goal of every online business owner is to see their virtual shop grow to even greater heights. Every successful internet business owner knows how much work goes into the company’s initial setup and ongoing maintenance. With the ever-increasing importance of having a strong online presence, it is no wonder that company owners are strategically raising their SEO efforts to attract more visitors and their profile among their target audience.

E-commerce websites of any sort or size may benefit greatly from search engine optimization (SEO) since nearly 68% of all website traffic originates from search engines.

However, given the presence of other e-commerce sites in the internet market, optimizing your page to perform better than other pages is crucial. If you want your online store’s website page to stand out from the additional 1.8 billion on the web, you must apply an effective e-commerce SEO plan. Here is a search engine optimization (SEO) checklist you may use to increase your online store’s visibility.

Search For Relevant Keywords

Improving your organic search rankings begins with this. Keyword research is something we do to find the most popular search phrases and terms associated with certain markets.

With this data, you may analyze user intent behind search queries and incorporate high-volume term use into your online store. Thus, more people will see your optimized content. Learn how many people use your target keywords and how many others use them. Keywords that meet high volume and low competition criteria have many monthly searches and relatively few competitors. Ahrefs is a great tool for finding relevant keywords for your website.

In addition to doing SEO and competitive research, Ahrefs may also be used for keyword and subject analysis, link building & back link analysis, and auditing. Other recommended eCommerce search engine optimization tools may be found on our companion blog.

Check Crawlability

Checking sure search engines can index your online shop is necessary. For search engine rankings, crawling is essential. If search engines cannot access some or all of the pages on your online shop, they cannot assign page rankings. Use the URL inspection tools provided by Google and Bing to make sure your site is crawlable. Both search engines include a feature that analyses links for you. 

You Need To Establish Some SEO Objectives

Once you know what you want to accomplish with SEO Melbourne, you can begin adjusting your site to better suit those aims. For example, you have concluded that poor page load times are responsible for a significant portion of your site’s 20% annual decline in visitors. As a result, you should probably adjust your site to make it load faster. Then, with well-defined SEO objectives in mind, you can design a website that works closely with the rest of your marketing efforts.

Employ Rich Snippets

The title tags, Meta description, and URL are often shown when your website appears on a search engine’s results page. In addition, rich snippets allow search engines to display more information about a webpage, such as user ratings (from 0 to 5 stars), user reviews, price, and availability.

To provide its users with the most relevant search results, Google employs a continuously updated and modified algorithm.

Image Enhancement

Image optimization is a crucial aspect of search engine optimization for online stores. It would help if you optimized your photographs, whether you have 100 or 1,000 images in your online shop. Photos that have been properly optimized can assist search engines in finding the best keywords for your online shop. 

In addition to a quicker load time, pictures may be adjusted to fit their intended context better. Your online store’s search engine rankings may be boosted by increasing the keyword relevance of your content and decreasing the time it takes to display that content.

Take Care Of Warnings And Error 404s

There is no denying the detrimental effects on UX that errors like “Error 404 – Page Cannot Found” have. When you modify your permalink, delete material, or have your site incorrectly linked to another site, you may see a 404 error. Use a redirect to fix a 404 problem on your website. A 301 redirect seems to be the recommended form of redirection implementation whenever possible.

A 301 will send visitors to your new URL if they enter your old one. Make sure the website is moved there for good, so there is no link difficulty in the future. Finally, don’t worry if brand-consistent URLs sometimes go inaccessible and error messages appear.

Enhance Your Online Presence By Revamping The Site’s Structure And XML Sitemap

After you have taken down the old pages and replaced them with fresh information, you will need to adapt the site’s architecture so that users can easily find their way around. The architecture dictates your website’s layout and how easily people can discover the information they need. A similar effect may be achieved for search engines by distributing an XML sitemap. You must, therefore, modernize both to attract more viewers.

Never Overuse Keywords Or Phrases

When companies overload a page with terms, it’s called “keyword stuffing.” This was formerly a typical method to increase a website’s ranking, but Google will now punish you for doing so. Avoid trying to manipulate search engines using unnatural language. If you want to provide your visitors with the greatest possible experience, the keywords you choose should be related to the information presented on your site.

Take Control of Redundant Data

Duplicate material in your online shop has to be managed. All large chunks of text repeated on different websites are considered the same content. When determining a page’s ranking, search engines solely consider unique material. So they may feel the first occurrence of a piece of text across numerous pages when ranking those pages.

While it is possible for any website to have duplicate content, e-commerce sites have a disproportionately high rate of it. For instance, products may be found on various category and keyword filtering sites. In addition, some blog articles may appear on many pages if your online shop has a blog.

You can control the amount of duplicate material on your online shop’s pages using canonical tags. For example, the initial copy of a bit of cloth may be identified via canonical tags, which are fragments of HTML code. A canonical tag that references the primary source page may be added to each page with duplicate content.

Construct a Sitemap and Check Its Accuracy

Creating and verifying a sitemap may boost traffic to your online business. Electronic marketplaces often dwarf conventional online destinations like personal websites and blog networks. Moreover, they are bigger since they include products, information, checkout, etc. The sheer variety of page kinds increases the risk that search engines may miss some or all of your online shop. Including a sitemap will prevent search engines from missing any of your content.

Sitemaps include files that catalog every page of a website. For example, you may create a sitemap that contains all URLs for your online shop’s pages. Then, when indexing your online shop, search results will refer to this file. This guarantees that no pages will be missed.


The original and the test sites must always have up-to-date crawl data. Focus on being as specific as possible when describing what may cause problems and what must be avoided in the redesign. Remember that this is just a checklist, and use it as a guide. In all likelihood, you will stray from it. Notate which problems have been solved and which still exist. You may save yourself some time and energy by using this checklist to avoid the typical mistakes that companies encounter while undergoing redesigns.

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